In a bid to consistently offer customers of Ghana’s premier network superior customer experience, staff of Tigo Ghana took to some major market centres in Accra and Tema to engage with existing and potential customers.
The company used the opportunity to introduce its exciting products and services.
The visit included Kaneshie, Ashaiman, Lapaz and Circle markets where the staff engaged the market men and women on why they should make the switch to Tigo to enjoy the unparalleled services and products that the company has to offer.
The visit, especially also allowed the staff to motivate customers to participate in Tigo’s latest innovative promotion dubbed ‘wosuro wondi, which aims at rewarding loyal customers with mouth-watering prizes.
“The bid is to get the staff to spread the word really to speak to retailers out there to speak to consumers out there that there is an extra incentive for buying Tigo scratch card. It is not only the airtime and the service you enjoy but the fact that there is cash to be won and various other branded items and prizes,” Mr Tara Squire, the Director of Mobile Tigo said.
“At Tigo we have led the way putting together innovative campaigns to reward our loyal customers. We also believe in the fact that the streets are where the action is that is where the retailers are and that is where the customers are with the purchases,” he said.
Mr Squire said it is important to get the staff who work behind the scenes to ensure that the wonderful products Tigo puts out there are meeting customer needs, adding that “as long as the campaign is ready we get everybody involved”.
He said the team at Tigo believe in what they put out there and that it is the best for the consumer and the best for the country “so we tasked them as the first people to go out there and spread the gospel”.
Speaking on the wosuro wondi promotion, Mr Squire said the campaign is designed to getting consumers to believe in Ghana.
He said there is a very rich heritage embedded in the campaign since the Big six were right there at the beginning.
He said the promo reflects Ghana’s history by engaging the pictures of Ghana’s Big Six during the struggle for independence and demonstrated Tigo’s commitment to Ghana, especially in this election year.
Mr Squire said it was also to let customers know that Tigo is passionate about the country and its consumers has been here we would continue to innovate to give them the best so they should come and join us, so consumers out there should go out there and buy Tigo and Ghana scratch card and make sure they enjoy the services we have.
The “Wo suro aaa wondi,’ meaning “you cannot win if you are afraid”, promotion would over the next 90 days give away instant exciting prizes every time customers buy top-up cards to make calls and browse the internet.
Aside the instant prizes, customers who collect the images of the Big six in Ghana’s political history stand the chance to win the bingo prize of GH¢100,000.00
By: Radio Univers105.7MHz
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